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زیرورو شدن برند: چرا امروز مشتریها شرکتها را میگردانند، و چهطور میشود از این موضوع بهره برد
The Brand Flip: why customer now run companies and how to profit from it: a whiteboard overview
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Book details
- Author
- مارتی نیومایر
- Original title
- The Brand Flip: why customer now run companies and how to profit from it: a whiteboard overview
- Translator
- مریم صابری , سینا دادخواه
- Subject
- مصرف کنندگان , مارکگرایی , مدیریت کالا
- Publisher
- دیوار
- Place of Content Creation
- تهران
- Publication year
- 1402
- Publication year
- 2023
- Language of the Work
- Persian
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